M:Metrics

Comscore, Inc. operates as a trusted partner for planning, transacting, and evaluating media across various platforms. The company leverages transformative data science and extensive audience insights to provide reliable measurement of digital, linear TV, over-the-top (OTT), and theatrical viewership. Comscore serves a diverse range of clients, including media companies, advertisers, and agencies, who require accurate and comprehensive data to make informed decisions about their media strategies. The company operates in the media measurement and analytics market, offering a third-party source for cross-platform audience measurement. Comscore's business model revolves around providing subscription-based access to its data and analytics tools, as well as offering custom research and consulting services. The company generates revenue through these subscriptions and services, helping clients optimize their media planning and advertising efforts.

Keywords: media measurement, audience insights, data science, digital viewership, linear TV, OTT, theatrical viewership, media planning, advertising analytics, cross-platform.