comScore

Comscore, Inc. is a leading media measurement and analytics company that provides comprehensive data and insights across various platforms including digital, linear TV, over-the-top (OTT), and theatrical viewership. The company serves a wide range of clients including advertisers, media companies, and content creators who need accurate and reliable data to plan, transact, and evaluate their media strategies. Comscore operates in the media and advertising market, leveraging transformative data science to offer a third-party source for audience measurement. The business model is primarily based on subscription services and custom solutions, allowing clients to access detailed analytics and performance insights. Comscore generates revenue through these subscriptions and bespoke analytics services, helping clients optimize their marketing and advertising efforts. The company is known for its robust and reliable data, which is crucial for making informed decisions in the fast-paced media landscape.

Keywords: media measurement, audience insights, digital analytics, linear TV, OTT, theatrical viewership, data science, advertising, marketing optimization, performance insights, subscription services.