Zeta Global

Zeta Global is a data-driven marketing technology company that leverages artificial intelligence to help brands acquire more customers, retain them for longer periods, and grow their overall value. Operating in the marketing technology sector, Zeta Global serves enterprise clients across various industries, providing them with tools to engage consumers individually and confidently. The company's core product, the Zeta Marketing Platform, offers a real-time view of prospects and customers, utilizing AI to create personalized experiences across multiple channels at an unparalleled depth and scale. Zeta Global aggregates a vast amount of real-time data, including behavioral signals and purchase intents, to cultivate intent and churn signals from millions of identities globally. The business model revolves around offering enterprise marketing software suites and cross-channel campaign management solutions, generating revenue through subscription fees and service contracts. By continuously improving performance through deterministic attribution and an always-on feedback loop, Zeta Global ensures superior marketing outcomes for its clients.

Keywords: AI-driven marketing, customer acquisition, retention, personalization, real-time data, behavioral signals, purchase intents, cross-channel management, deterministic attribution, enterprise clients.