You. Smart. Thing.

You. Smart. Thing. operates in the transport and venue management sector, focusing on optimizing visitor flow and experience through secure data sharing. The company serves a diverse clientele, including venues, retailers, consumer brands, regional authorities, and transport operators. By integrating real-time transport data with user-shared data, the business provides actionable guidance to enhance journey experiences and improve safety. Its business model revolves around a mutual value exchange, where users share data in return for improved services, creating additional revenue streams for clients by incorporating transport advice into their offerings. The company covers various sectors such as public transport, tourism, financial services, and health, with operations extending across the UK and beyond. Key offerings include a travel assistant application and a consent matrix for data management, ensuring privacy and security. Keywords: visitor management, data sharing, transport optimization, venue management, journey guidance, secure architecture, mutual value exchange, public sector, tourism, safety improvement.