YORK Athletics Mfg.
Performance footwear brand.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | $240k | Seed | |
| Total Funding | 000k | ||
YORK Athletics Mfg. is a third-generation, independently owned family footwear brand established in 1946. The company specializes in performance training footwear designed for non-conventional athletes who value both style and functionality. YORK Athletics operates in the athletic footwear market, targeting consumers who seek lightweight, breathable, and aesthetically pleasing training shoes. The business model revolves around direct-to-consumer sales through their website, offering a range of products including their signature 'Mystery Shoe' which is final sale. Revenue is generated through online sales, with a focus on customer engagement and brand loyalty, as evidenced by their 'everydayfighter' community initiative. The company is part of the York Creative Collective, emphasizing its commitment to family legacy and honoring the contributions of past generations in each product line.
Keywords: performance training, footwear, non-conventional athletes, lightweight, breathable, direct-to-consumer, family legacy, York Creative Collective, style, functionality.