
Whereto
Research-led solutions for complex problems with a focus on qualitative and quantitative analysis.
Where to Research operates as a strategic research consultancy deeply embedded in Australian culture, serving a diverse clientele that includes government, social, and commercial sectors. The company specializes in providing research-led solutions to complex problems, utilizing both qualitative and quantitative methods. Its business model revolves around delivering evidence-based insights that drive positive change, particularly in sensitive areas such as violence prevention and health screening awareness. The firm is wholly Australian-owned and prides itself on its independence, offering a nimble approach that allows for quick project turnarounds without compromising quality. Revenue is generated through consultancy fees for research projects, leveraging a team of statisticians, data scientists, and data visualization experts. The company employs innovative methods and tools, adapting them to suit each project's unique requirements, and uses principles of Human-Centered Design (HCD) and design thinking to enhance outcomes.
Keywords: research, consultancy, qualitative, quantitative, strategy, Australia, evidence-based, insights, HCD, design thinking