Wearoya

OYA is a company dedicated to creating functional fashion for health-conscious, time-poor women. The company operates at the intersection of health, fashion, and function, offering products that support women's wellness. OYA's core product line includes the first OB GYN approved leggings and ventilated, antimicrobial tops. These products are designed to address common health issues such as sweat and vaginal moisture, which can lead to bacteria and other health complications. The leggings feature antimicrobial and moisture-absorbing properties, while the crop tops have strategically placed mesh panels to promote breathability. OYA serves a niche market of women who prioritize health and wellness in their fashion choices. The business model is direct-to-consumer, primarily through their online store, and they generate revenue through the sale of their innovative apparel. The company also highlights its commitment to quality and customer service, as well as its status as a women and BIPOC-owned brand.

Keywords: functional fashion, health-conscious, OB GYN approved, antimicrobial, moisture-absorbing, ventilated tops, women's wellness, direct-to-consumer, BIPOC-owned, innovative apparel.