Vivoom

Vivoom operates in the marketing technology sector, specializing in peer marketing solutions that leverage mobile technology to enable word-of-mouth marketing at scale. The company serves brands looking to engage their customers as marketers, creating a mutually beneficial relationship that goes beyond traditional transactions. Vivoom's business model focuses on providing a platform that allows brands to control and measure the impact of their peer marketing efforts. Revenue is generated through subscription fees and service charges for the use of their platform. The market for Vivoom's services includes consumer brands, retail companies, and other businesses looking to enhance their marketing strategies through authentic customer engagement. The company's approach is built on the belief that customers are the best marketers, and by empowering them, brands can achieve higher levels of authenticity and trust.

Keywords: peer marketing, mobile technology, word-of-mouth, customer engagement, brand authenticity, scalable solutions, marketing technology, subscription model, consumer brands, retail companies.