Veza

Invisible Foods is an innovative startup dedicated to reducing food waste by transforming surplus and imperfect food into marketable products. The company operates in the food and beverage industry, focusing on sustainability and efficiency within the supply chain. Invisible Foods serves manufacturers, retailers, and consumers who are conscious of food waste and sustainability.

The business model of Invisible Foods revolves around capturing data on food waste throughout the supply chain. By analyzing this data, they identify opportunities to repurpose food that would otherwise be discarded. For example, they have developed new chocolate bars and fusilli pasta from leftover chocolate and short pasta pieces, respectively. These products are then sold in stores, turning potential waste into revenue.

Invisible Foods makes money by selling these upcycled food products and by offering consulting services to other companies. They help these companies reduce their food waste and create new products from surplus ingredients. Additionally, Invisible Foods provides a data-driven certification to reward and recognize efforts to minimize food waste, which can be a valuable marketing tool for businesses.

In summary, Invisible Foods is a forward-thinking company that leverages data to combat food waste, creating new products from surplus food and offering consulting services to help other businesses do the same. Their innovative approach not only generates revenue but also contributes to a more sustainable food system.

Keywords: food waste, upcycled products, sustainability, supply chain, data-driven, consulting, chocolate, pasta, innovation, certification.