Understood

Understood.org is a nonprofit organization dedicated to supporting the 70 million people in the United States who have learning and thinking differences, such as ADHD, dyslexia, and dyscalculia. The company provides a wide range of free resources, including articles, podcasts, and community groups, all backed by experts in education and related fields. These resources are designed to help parents, educators, and individuals navigate the challenges associated with learning and thinking differences, build skills and confidence, and foster a sense of community and understanding.

Understood.org primarily serves parents of children with learning and thinking differences, educators, and healthcare professionals. The organization operates in the educational and mental health support market, focusing on advocacy and resource provision. By offering expert-backed content and community support, Understood.org aims to create a more inclusive world where all ways of learning and thinking are embraced.

The business model of Understood.org is based on donations and grants. As a nonprofit, it relies on the financial support of individuals, corporations, and foundations to fund its operations and develop new resources. Donations to Understood.org are tax-deductible, which provides an added incentive for supporters. The organization also engages in partnerships with other entities to further its mission and expand its reach.

In summary, Understood.org empowers individuals with learning and thinking differences by providing expert-backed resources and fostering a supportive community. It operates in the educational and mental health support market, serving parents, educators, and healthcare professionals. The organization sustains itself through donations and grants, ensuring that its resources remain free and accessible to all who need them.

Keywords: learning differences, ADHD, dyslexia, nonprofit, educational support, community, advocacy, expert resources, donations, inclusive.