Truyu

Truyu is Australia's pioneering digital identity protection tool, designed to alert users when their identity is being used or misused online. The service primarily caters to Australian consumers who are concerned about identity theft and online fraud. Operating within the digital security market, Truyu offers a subscription-based model where users can start with an initial three-month trial period. After the trial, a monthly subscription fee of AUD 4.99 is charged via Apple App Store or Google Play Store. The company generates revenue through these subscription fees. Truyu's ID Usage Alert Service currently covers over 60% of merchants, providing users with timely alerts and proactive guidance to enhance their online security. The service is built and secured by x15ventures and is wholly owned by CommBank, ensuring robust protection of personal details. As Truyu is in its early stages, it continues to innovate and expand its merchant coverage.

Keywords: digital identity, protection, alerts, online misuse, subscription, Australian market, identity theft, online security, CommBank, x15ventures.