True Bearing

True Bearing is a boutique professional services company that specializes in digital strategy development, business model innovation, and digital transformation. The company primarily serves clients in the transport and travel sectors, as well as industries with similar characteristics such as high competitive intensity, price transparency, and multi-modal B2C/B2B distribution. True Bearing operates in a market characterized by a fragmented supplier landscape, multiple intermediary layers, and the need to manage asset capacity risks.

The business model of True Bearing revolves around offering consulting services, interim management, and professional training. The company focuses on combining data, technology, and business aspects to deliver tailored solutions. True Bearing generates revenue through consulting fees, interim management contracts, and training programs. Additionally, the company supports selected venture ideas, providing expertise and guidance to foster innovation.

True Bearing's clients range from large corporations to small and medium-sized enterprises (SMEs) looking for strategic guidance and digital transformation. The company emphasizes short and focused personal communication to quickly establish common ground and deliver impactful solutions.

Keywords: digital strategy, business model innovation, digital transformation, transport sector, travel industry, consulting, interim management, professional training, data technology, venture support.