Tru Colors

TRU Colors is a unique business that aims to address gang violence by providing economic opportunities and fostering community engagement. The company operates in the social enterprise sector, focusing on hiring active gang members to create a more inclusive and prosperous society. By employing individuals from rival gangs, TRU Colors seeks to break down barriers and offer an alternative to crime through meaningful employment and personal development.

The business primarily serves communities affected by gang violence, offering jobs in various roles within the company, including marketing, brewing, and administrative positions. TRU Colors operates in the craft beer market, producing and selling its own line of beers. The company's business model revolves around generating revenue through the sale of its craft beers while simultaneously investing in community programs and initiatives aimed at reducing gang violence.

TRU Colors makes money by selling its craft beers to consumers, both directly through its website and through distribution channels such as retail stores and bars. The company also benefits from partnerships and collaborations with other businesses and organizations that support its mission of economic empowerment and violence reduction.

Keywords: social enterprise, gang violence, economic opportunity, community engagement, craft beer, employment, inclusion, brewing, personal development, social impact.