Trackener

Trackener operates in the equine health technology market, providing a remote horse care assistant that utilizes motion sensors, GPS, and heart rate monitors. The core product is a wearable device for horses, which transmits real-time data to an app, allowing horse owners to monitor their animals' health and activity levels from anywhere. This service is particularly valuable for horse owners, trainers, and veterinarians who require continuous monitoring to ensure the well-being of their horses. The business model is based on the sale of the monitoring devices and a subscription fee for the app's advanced features. Revenue is generated through both hardware sales and recurring subscription fees. Trackener's market includes individual horse owners, equestrian centers, and veterinary professionals who prioritize animal health and performance. The company leverages technology to provide peace of mind and actionable insights, helping clients manage their horses' health more effectively.

Keywords: equine health, remote monitoring, motion sensors, GPS tracking, heart rate monitoring, wearable device, horse care, veterinary technology, animal health management, subscription service.