The Loop

The Loop Company, accessible via theloop.pt, is a forward-thinking startup that operates in the intersection of e-commerce, technology, and sustainability. The company focuses on three main areas: Circular Loop, Loop Lab, and Social Loop.

**Circular Loop** collaborates with Sonae MC to develop e-commerce solutions aimed at helping households save money. This is achieved by extending the life of goods and equipment through the sharing economy, which allows people to share or rent items instead of buying new ones. This approach not only saves money for consumers but also promotes sustainability by reducing waste.

**Loop Lab** is an innovation hub incubated in the European Space Agency's program. It leverages advanced software, Internet of Things (IoT), and space technology to disrupt traditional sectors. Loop Lab partners with established companies to integrate cutting-edge technology into their operations, driving efficiency and innovation.

**Social Loop** focuses on creating a positive impact on health and sustainability practices among families. Using principles from behavioral economics, Social Loop incentivizes good practices by rewarding families in collaboration with brands, municipalities, and educational institutions. This initiative aims to foster healthier and more sustainable lifestyles.

The Loop Company operates primarily in the European market, targeting both individual consumers and established businesses. Its business model is multifaceted: it earns revenue through partnerships with large corporations like Sonae MC, by providing technological solutions to other companies, and through initiatives that promote sustainable practices.

In summary, The Loop Company is a dynamic startup that combines e-commerce, advanced technology, and behavioral economics to promote sustainability and innovation. It serves a diverse clientele, including households, businesses, and public institutions, and operates within the European market.

**Keywords:** e-commerce, sustainability, sharing economy, IoT, space technology, behavioral economics, household savings, innovation, European market, partnerships.