TENWAYS

TENWAYS is a company specializing in the design and manufacture of high-performance electric bikes (e-bikes) tailored for urban commuting and leisure activities. The company targets savvy riders who seek a combination of style, comfort, and advanced features in their e-bikes. Operating within the growing e-bike market, TENWAYS differentiates itself through its lightweight designs, quick charging capabilities, and a smooth, responsive riding experience that appeals to both casual riders and cycling enthusiasts.

TENWAYS employs a direct-to-consumer business model, selling its e-bikes through its website and offering flexible payment options via Klarna. This approach allows the company to maintain competitive pricing while including value-added services such as a 2-year warranty on core components and a 5-year warranty on the frame. Additionally, TENWAYS provides extended after-sales service, ensuring customer satisfaction even beyond the warranty period.

Revenue is generated primarily through the sale of e-bikes, with supplementary income from after-sales services and replacement parts. The company also incentivizes customer loyalty through a rider points program, which offers rewards for continued engagement.

Keywords: e-bikes, urban commuting, leisure rides, lightweight design, quick charge, extended warranty, direct-to-consumer, flexible payment, after-sales service, rider points program.