Tappx

Tappx operates in the digital advertising industry, providing advanced technology solutions to ensure brand safety and effective ad targeting. The company offers instant access to premium ad inventory, which is carefully curated and controlled to provide a safe environment for advertisers. Tappx serves a diverse range of clients, including advertisers and publishers, helping them reach their target audience at the right time and location using the appropriate format. The business model revolves around providing high-quality, contextually relevant audiovisual ads that enhance campaign performance. Tappx generates revenue through private marketplace (PMP) deals and other monetization strategies that leverage their premium inventory and targeting capabilities.

Keywords: digital advertising, brand safety, premium inventory, ad targeting, advertisers, publishers, PMP deals, audiovisual ads, campaign performance, monetization.