Tajir

Tajir is a pioneering startup in Pakistan, backed by Y Combinator, that aims to streamline the retail supply chain for independent mom-and-pop stores. Operating in the fragmented and informal retail market of Pakistan, Tajir provides a digital platform where store owners can easily order inventory from a wide selection of products. The platform offers on-demand delivery, transparent and competitive pricing, and significantly reduces the time spent on procurement from hours to mere minutes. Tajir primarily serves small, independent retail stores that struggle with inventory management due to the inefficiencies of dealing with multiple suppliers. By consolidating the supply chain, Tajir not only simplifies the procurement process but also empowers these stores to grow their business. The company generates revenue through transaction fees and possibly through partnerships with suppliers. Since its inception, Tajir has raised seed funding and now serves over 15,000 stores across Pakistan.

Keywords: retail, Pakistan, inventory management, mom-and-pop stores, on-demand delivery, competitive pricing, digital platform, supply chain, Y Combinator, procurement.