Swell

Swell Investing was an impact investing platform designed to enable individuals to invest in portfolios of companies addressing global challenges such as clean water, green technology, and zero waste. Founded by David Fanger and backed by Pacific Life, Swell aimed to make impact investing accessible to a broader audience through an easy-to-use web platform and iOS app, with a low minimum investment of just $50. The company primarily served socially and environmentally conscious investors who wanted their investments to have a positive impact on the world. Swell operated in the financial technology sector, focusing on sustainable and responsible investing. The business model revolved around managing investment portfolios and earning fees based on assets under management. Despite its innovative approach and dedicated team of roughly 40 employees, Swell was unable to achieve the scale needed to sustain independent operations and closed its doors on August 30. The company remains a notable example of the growing trend towards impact investing, where financial returns are aligned with social and environmental goals.

Keywords: impact investing, sustainable investing, clean water, green technology, zero waste, fintech, low minimum investment, socially responsible, environmental impact, Pacific Life.