Sufresca

Sufresca is an Israeli Agri Tech startup specializing in the development of innovative edible coatings designed to extend the shelf life and reduce the weight loss of fresh produce. The company focuses on commodities that are challenging to coat or lack existing solutions, providing formulations that integrate seamlessly into various production operations, whether large or small. Sufresca's goal is to overcome technological and commercial barriers to the implementation of edible coatings, aiming to create a plastic-free world where food loss and waste are minimized. The company's IP portfolio includes one granted patent and two published patents, reflecting over a decade of research and development at the Robert H. Smith Faculty of Agriculture, Food and Environment of the Hebrew University of Jerusalem. Sufresca serves clients in the agricultural sector, particularly those involved in the production and distribution of fresh fruits and vegetables. The business model revolves around selling its proprietary coating formulations to producers and distributors, who apply these coatings to their fresh produce to extend shelf life and reduce spoilage. This not only helps in reducing food waste but also enhances the profitability of the clients by maintaining the quality of their produce for longer periods. The market for Sufresca's products includes both domestic and international agricultural producers, distributors, and retailers who are looking for sustainable solutions to food preservation.

Keywords: edible coatings, fresh produce, shelf life extension, food waste reduction, agricultural innovation, biodegradable, bio-based, sustainable packaging, Israeli startup, technological innovation.