Starfish

Starfish operates in the food supply chain sector, providing a universal platform that facilitates seamless data exchange across various platforms. The company serves businesses and solution providers by simplifying the complex task of data translation and building connectors, ensuring traceability and compliance with regulatory standards like FSMA 204. Starfish's business model revolves around offering scalable solutions that help companies reduce product waste and ensure safety throughout the supply chain. By translating data into the standardized GS1 protocol, Starfish enables consistent communication among supply chain partners, regardless of their native data formats. This approach not only aids in regulatory compliance but also promotes a transparent and trustworthy supply chain environment.

Keywords: supply chain, data exchange, traceability, compliance, FSMA 204, GS1 protocol, transparency, safety, connectors, scalability.