spotad

Spotad is a data-driven mobile advertising platform designed to streamline the campaign management process for advertisers and agencies. Operating in the digital advertising market, Spotad leverages automation and machine learning to enhance traditional media buying practices. The platform provides a comprehensive suite of tools for campaign creation, monitoring, and optimization, offering full control and transparency to its users.

Spotad serves a diverse range of clients, including advertisers and agencies looking to maximize their return on ad spend (ROAS) through advanced data science techniques. The platform's features include real-time dashboards, management and reporting APIs, and a recommendation engine powered by data science. Spotad's clustering and segmentation capabilities allow users to create look-alike targeting, ensuring that campaigns reach the most relevant audiences.

The business model is based on providing a self-serve platform that charges clients for access to its advanced advertising tools and real-time data capabilities. Spotad makes money through subscription fees and possibly performance-based pricing models, where clients pay based on the success of their campaigns.

Spotad operates across 25 RTB (Real-Time Bidding) local and global exchanges, offering unlimited access to hundreds of devices and formats worldwide. This extensive reach allows clients to profile their customers, create look-alike audiences, and engage with users sharing similar interests. The platform's real-time algorithms continuously optimize bids to meet marketing objectives, ensuring superior performance and increased ROI for its clients.

Keywords: mobile advertising, data-driven, campaign management, machine learning, real-time analytics, ROAS, look-alike targeting, RTB exchanges, optimization, digital advertising.