SmartPurse

SmartPurse is a financial wellness platform that primarily targets women, but is useful for everyone. The startup operates in the financial education market, offering a range of services designed to empower individuals to take control of their finances. The company's business model is centered around providing financial education through a free sign-up Money School, tailored courses, and access to UK-certified money coaches.

SmartPurse's services are particularly beneficial for those who are time-poor but still want to gain financial knowledge quickly. The platform offers over 80 lessons and exclusive resources, along with events and courses that aim to provide a thrilling financial empowerment journey.

In addition to education, SmartPurse also offers a hub of vetted financial coaches and advisors who provide one-on-one financial support and impartial money advice. This service is designed to boost financial confidence, with 95% of course participants reporting improved confidence within two weeks.

The company also caters to businesses, offering financial wellness programs that can enhance productivity and employee well-being. This is particularly relevant in the UK, where financial distress reportedly costs employers over £2.5 billion annually.

SmartPurse was co-founded by Jude Kelly and Olga Miler, who are on a mission to close the gender education gap. Their combined expertise spans the financial industry and the arts, providing a unique perspective on financial education.

The company generates revenue through the sale of its courses and services, and has been highly recommended by its users, with 90% of participants stating they would recommend SmartPurse to a friend.

Keywords: Financial Wellness, Financial Education, Money School, Tailored Courses, Money Coaches, Financial Confidence, Employee Well-being, Gender Education Gap, Financial Empowerment, Financial Advice.