Sift

Sift operates in the digital trust and safety market, providing advanced fraud detection and prevention solutions for e-commerce and fintech companies. The business leverages machine learning and artificial intelligence to analyze vast amounts of data in real-time, identifying and mitigating fraudulent activities. Sift's core product is its Digital Trust & Safety platform, which integrates seamlessly with clients' existing systems to deliver dynamic friction, ensuring legitimate transactions are processed smoothly while fraudulent ones are blocked. The company serves a diverse range of clients, from small online retailers to large financial institutions, helping them reduce chargeback costs, prevent account takeovers, and maintain customer trust. Sift's business model is subscription-based, with clients paying for access to its platform and additional services based on their specific needs. Revenue is generated through these subscriptions, as well as through value-added services such as consulting and custom integrations. The company operates globally, addressing the growing need for robust fraud prevention in an increasingly digital world.

Keywords: fraud detection, e-commerce, fintech, machine learning, AI, chargeback prevention, account takeover, digital trust, real-time analysis, subscription model.