Rooted Farmers
Ecommerce platform connecting small, domestic flower farms with floral buyers, promoting sustainability and increasing profits.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
$3.0m | Seed | ||
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 14 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Rooted Farmers is an innovative startup that aims to revolutionize the floral industry by creating a more efficient and sustainable supply chain. The company operates an online marketplace specifically designed to connect small, domestic specialty cut flower farms with floral designers and flower enthusiasts. Rooted Farmers was founded by Amelia, a small flower farm owner in rural New Hampshire, who experienced firsthand the challenges of selling flowers and saw the need for a better solution.
The business serves two primary types of clients: small flower farmers and floral buyers, which include florists and individual consumers. By focusing exclusively on small, local farms, Rooted Farmers ensures that the flowers sold on their platform are sustainably grown and free from the environmental impact associated with imported flowers.
Rooted Farmers operates in the niche market of specialty cut flowers, emphasizing local and seasonal blooms. The company's business model is based on an e-commerce platform that simplifies the purchasing process for both farmers and buyers. Farmers can list their flowers on the platform, and buyers can easily browse and purchase these blooms. This model not only saves time for farmers but also helps them increase their profits by reaching a broader audience.
The company makes money by charging a commission on each sale made through its platform. This commission-based revenue model aligns the company's success with the success of the farmers and buyers it serves, creating a mutually beneficial relationship.
In summary, Rooted Farmers is a unique online marketplace that connects small flower farms with floral designers and consumers, promoting sustainability and local agriculture. By simplifying the sales process and focusing on local, seasonal blooms, the company helps farmers save time and increase profits while providing buyers with high-quality, eco-friendly flowers.
Keywords: online marketplace, small farms, specialty flowers, local blooms, sustainability, floral industry, e-commerce, farmers, florists, seasonal flowers.