Realytics
Real-time TV ads analytics platform for online brands.
| EUR | 2016 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | 206 % | (4 %) | - | - | 21 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Realytics operates in the advertising technology sector, specializing in real-time monitoring and analytics of TV and radio advertisements. The company serves advertisers, media agencies, and broadcasters by providing a unique technology that detects TV and radio ads as they air. This allows clients to synchronize their digital campaigns with TV commercials, enhancing the effectiveness of their advertising strategies.
Realytics' business model is based on offering a suite of services that leverage its proprietary ad detection technology. These services include TV monitoring, ad performance analytics, and digital synchronization solutions like Ad Sync. By providing these services, Realytics helps clients optimize their advertising spend and measure the impact of their TV and radio campaigns in real time.
The company generates revenue through subscription fees for its monitoring and analytics services, as well as through custom solutions tailored to specific client needs. Realytics operates primarily in markets where TV and radio advertising play a significant role, including Europe and North America.
Keywords: TV monitoring, radio ad detection, ad performance analytics, digital synchronization, Ad Sync, real-time analytics, media agencies, broadcasters, advertising technology, proprietary technology.