Proxima

Proxima.ai is a data intelligence company specializing in making social media advertising more profitable and scalable through advanced AI-powered targeting solutions. Serving industry-leading brands, Proxima operates in the digital advertising market, focusing on platforms like Facebook, Instagram, Snapchat, and TikTok. The business model revolves around leveraging machine learning algorithms to optimize ad performance, reduce customer acquisition costs (CPAs), and improve return on ad spend (ROAS). Proxima generates revenue by offering subscription-based services and performance-based pricing models, ensuring clients achieve significant improvements in their paid marketing strategies. The company addresses challenges posed by privacy changes, such as iOS 14, by providing automated targeting solutions that identify high-performing audience segments, thereby expanding reach and driving greater returns. Proxima's clients benefit from continuous audience generation, expert guidance, and secure, anonymized customer data, enabling them to scale their advertising efforts confidently.

Keywords: AI-powered targeting, social media advertising, digital marketing, machine learning, CPAs reduction, ROAS improvement, audience segmentation, automated targeting, iOS 14 solutions, scalable advertising.