Primer Supply
Augmented reality platform enabling customers to visualize products in their space with real-time brightness and color adjustments.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Primer is an innovative technology company specializing in augmented reality solutions for the home decor market. The company's core product is an app that allows users to visualize paint colors and other home decor items in their own space using augmented reality. This app serves both individual consumers and businesses, such as paint companies and home decor brands, by providing a virtual showroom experience. Primer operates in the home improvement and interior design market, leveraging advanced AR technology to enhance customer experience and decision-making. The business model is primarily B2B, partnering with brands to model their products and publish brand profiles, while also offering a free app for end-users. Revenue is generated through partnerships, licensing fees, and potentially through premium app features. Primer's technology evaluates the brightness and color cast of a room in real-time, ensuring accurate visualization of textures and colors. The company emphasizes sustainability and authenticity, partnering with environmentally conscious brands and promoting quality customer experiences.
Keywords: augmented reality, home decor, paint visualization, interior design, virtual showroom, B2B partnerships, real-time adjustments, sustainability, customer experience, technology-driven.