Pikolin
Online retailer of Pikolin mattresses in various materials and sizes, with financing, card, and PayPal payment options.
This entity operates as an online retailer specializing in the sale of mattresses. The product line includes a variety of mattress types such as spring, viscoelastic, latex, and HR foam, available in multiple sizes to cater to diverse customer needs. The business model is direct-to-consumer (D2C) e-commerce, generating revenue through the online sale of these goods.
To facilitate transactions, the company offers several payment methods, including financing options, credit/debit card payments, and PayPal, enhancing accessibility for a broader customer base. The firm also appears to engage in social marketing campaigns, such as the "Passioned Pair" initiative, which aims to challenge social prejudices against the senior demographic. This strategy likely serves to build brand affinity and target a specific market segment that may be overlooked by competitors.
Keywords: Mattress retailer, e-commerce, Pikolin, home goods, direct-to-consumer, online sales, consumer finance, latex mattress, spring mattress, social marketing