
PERQ
PERQ attracts more buyers with incentivized marketing promotions.
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PERQ operates in the multifamily housing market, providing advanced technology solutions to property management companies (PMCs). The company leverages artificial intelligence (AI) to enhance digital marketing efforts, including Pay Per Click (PPC) advertising on platforms like Google, Facebook, YouTube, and Instagram. PERQ's platform integrates various tools for lead capture, cross-channel conversational AI, nurture automation, and personalization, orchestrating over 4 million interactions annually. By offering an open platform with a growing list of integrations, PERQ allows clients to customize their tech stacks to suit their specific needs. The business model is primarily subscription-based, with PMCs paying for access to PERQ's suite of AI-driven marketing tools. This approach helps PMCs achieve higher occupancy rates with less effort and cost, making it a valuable asset in the competitive multifamily housing market. Key clients include over 150 PMCs who utilize PERQ to attract, engage, and sign more lease prospects.
Keywords: multifamily, AI, PPC advertising, lead management, property management, automation, digital marketing, tech stack, occupancy, personalization.