Perpetua Labs

Perpetua Labs specializes in AI-powered advertising solutions designed to enhance brand visibility and market share on Amazon. The company serves a diverse range of clients, from technology startups to large consumer packaged goods (CPG) brands, helping them economically scale their customer base. Operating in the digital advertising market, Perpetua Labs offers a suite of tools for creating, launching, and optimizing video ads, as well as Sponsored Display and Product Display ads. Their platform also provides advanced tools and consolidated reporting for Amazon DSP (Demand-Side Platform), enabling businesses to reach and re-engage shoppers both on and off Amazon. The business model revolves around a subscription-based service, where clients pay for access to Perpetua's advanced advertising tools and analytics. Revenue is generated through these subscriptions and potentially through performance-based incentives.

Keywords: AI-powered, Amazon ads, brand visibility, market share, video ads, Sponsored Display, Product Display, Amazon DSP, digital advertising, customer acquisition.