P-TAL

PTAL operates in the niche market of handmade metal kitchenware and utensils, specializing in copper, brass, and kansa products. The company targets health-conscious consumers and those interested in traditional and ayurvedic practices. PTAL's business model revolves around selling high-quality, artisanal kitchenware and utensils through its online platform, ptal.in. Revenue is generated through direct sales of these products, which include items like pooja thaalis, diya holders, spice boxes, and chapati boxes. The company capitalizes on the growing trend of health and wellness by emphasizing the nutritional and health benefits of using metal utensils. PTAL also offers discounts and promotions to attract and retain customers, such as a 10% discount on all orders and special offers on specific items. The company leverages its website to provide educational content, including blog posts on the health benefits of brass, copper, and kansa, as well as cleaning tips for these metals. This content helps to build trust and educate consumers, further driving sales.

Keywords: handmade, copper, brass, kansa, kitchenware, utensils, ayurvedic, health benefits, traditional, artisanal