Outbrain

Outbrain, founded in 2006 by Yaron Galai and Ori Lahav, is a leading content discovery platform that aims to enhance the user experience on the web by helping users find high-quality content. The company operates in the digital advertising market, specifically focusing on content recommendation and native advertising. This means they provide technology that suggests articles, videos, and other content to users based on their interests, which you often see as "recommended for you" links on various websites.

Outbrain serves a diverse range of clients, including publishers, brands, and marketers. Publishers use Outbrain's platform to keep visitors engaged on their sites by recommending relevant content, thereby increasing page views and time spent on their sites. Brands and marketers, on the other hand, leverage Outbrain's technology to reach potential customers by placing their content in these recommendation feeds, driving traffic to their own websites or promoting their products and services.

The business model of Outbrain is primarily based on a pay-per-click (PPC) system. This means that advertisers pay Outbrain each time a user clicks on one of their recommended links. This model ensures that advertisers only pay for actual engagement, making it a cost-effective way to reach targeted audiences. Additionally, Outbrain shares a portion of this revenue with the publishers who host these recommendation widgets on their websites, creating a mutually beneficial ecosystem.

Outbrain operates globally, with 18 offices around the world and partnerships in over 55 countries. This extensive reach allows them to serve a wide array of clients and tap into diverse markets, enhancing their ability to deliver personalized content recommendations to users worldwide.

In summary, Outbrain is a content discovery and native advertising platform that connects publishers, brands, and marketers with users through personalized content recommendations, operating on a pay-per-click revenue model.

Keywords: content discovery, native advertising, digital marketing, publishers, brands, marketers, personalized recommendations, pay-per-click, global reach, user engagement.