OpenX

OpenX operates as a programmatic advertising platform, facilitating the buying and selling of digital ad inventory in real-time. The company serves a diverse range of clients including publishers, advertisers, and app developers, primarily in the digital advertising market. OpenX's business model revolves around providing a marketplace where advertisers can bid on ad space in real-time, ensuring that publishers maximize their revenue while advertisers reach their target audiences effectively. The company generates revenue through transaction fees on ad placements and offering premium services such as advanced analytics and audience targeting. OpenX is committed to maintaining high marketplace quality and transparency, leveraging data and technology to combat ad fraud and improve ad performance. The platform supports various ad formats including display, video, and mobile, catering to the evolving needs of the digital advertising ecosystem.

Keywords: programmatic advertising, digital ad inventory, real-time bidding, publishers, advertisers, app developers, marketplace quality, ad fraud prevention, advanced analytics, audience targeting.