Open Road Integrated Media

Open Road Integrated Media is a dynamic company specializing in digital content that both entertains and informs readers globally. The company operates in the digital publishing market, focusing on enhancing the visibility and sales of backlist titles—books that have been published for some time but are still in demand. Open Road collaborates with various publishers to breathe new life into these older titles, ensuring they reach new audiences and generate additional revenue.

The company serves a diverse range of clients, primarily publishers and authors who have a catalog of backlist titles. By leveraging its expertise in digital marketing and proprietary technology, Open Road helps these clients increase the discoverability and sales of their eBooks. This is particularly beneficial for publishers who want to maximize the value of their existing inventory without the need for new publications.

Open Road's business model revolves around a Software-as-a-Service (SaaS) platform that provides scalable sales solutions. This platform uses advanced technology to target specific audiences, thereby driving multi-year recurring revenue for both the company and its partners. The company makes money through a combination of service fees and revenue sharing agreements with its publishing partners. By focusing on backlist marketing, Open Road has successfully created an additional revenue stream for its clients, as evidenced by the positive testimonials from industry leaders.

In summary, Open Road Integrated Media is a key player in the digital publishing market, helping publishers and authors unlock the potential of their backlist titles through sophisticated digital marketing and proprietary technology.

Keywords: Digital Publishing, Backlist Marketing, eBooks, SaaS, Revenue Growth, Audience Targeting, Discoverability, Publishers, Authors, Digital Content.