NOW Money

NOW Money is a digital banking platform focused on providing financial services to the unbanked population in the UAE. The company operates in the fintech sector, offering a mobile app that facilitates international money transfers and mobile top-ups. By leveraging a transfer marketplace, NOW Money eliminates the need for physical visits to exchange houses, making remittances more convenient and accessible. The platform also allows users to track their spending and manage their finances effectively. NOW Money primarily serves low-income workers who lack access to traditional banking services, empowering them with financial tools that simplify payroll and reduce unexplained absences. The business model is centered around offering these services for free, generating revenue through partnerships and collaborations. Key features include a user-friendly interface and a focus on financial inclusion, addressing the needs of a significant unbanked demographic in the Middle East. Keywords: digital banking, remittances, unbanked, UAE, fintech, mobile app, financial inclusion, payroll, marketplace, money transfer.