Multytude

Multytude is a pioneering startup that operates in the market research and brand strategy sector. The company has developed a unique approach called 'prompted listening', which combines the scale and speed of social listening with the prompting ability of surveys and focus groups. This innovative method addresses the issue of people sharing less on social media, which has made traditional social listening less effective for brands.

Multytude's business model involves engaging influencers to stimulate discussions on topics that are relevant to its clients. By doing so, the company can gather strategic insights that brands can use to inform their strategies. The company uses artificial intelligence (AI) to analyze the data gathered and provide brand advice. This approach allows Multytude to offer a proactive solution, as opposed to the reactive nature of traditional social listening.

The company's clients are primarily brands that are looking to gain a deeper understanding of their target audience and the market landscape. By providing these brands with strategic insights, Multytude helps them to make informed decisions and develop effective strategies.

Multytude generates revenue by offering its prompted listening service to brands. The company is currently in the early access stage, which suggests that it may be operating on a subscription-based or project-based pricing model.

In summary, Multytude is a market research startup that uses a unique approach to gather strategic insights for brands. The company operates in the brand strategy sector, serving brands that are looking to gain a deeper understanding of their target audience and the market landscape.

Keywords: Market Research, Brand Strategy, Prompted Listening, Social Listening, Influencers, Artificial Intelligence, Strategic Insights, Proactive Solution, Subscription-Based, Project-Based.