Moxie Apparel Inc.

Moxie Scrubs operates in the global medical apparel market, targeting nurses with its innovative and stylish scrubs. Founded by Alicia Tulsee, the company aims to disrupt the $94 billion market by offering a consumer lifestyle brand specifically for nurses. Moxie Scrubs collaborates with healthcare professionals to design its products, ensuring they meet the practical needs of nurses while also providing comfort and style. The company leverages technology to enhance its service, including an app that improves accessibility for users with disabilities by adhering to Web Content Accessibility Guidelines (WCAG). Moxie Scrubs generates revenue through direct sales of its apparel via its website, focusing on a direct-to-consumer business model. The company’s market strategy includes continuous product improvement and expanding its reach within the healthcare sector.

Keywords: medical apparel, nurses, lifestyle brand, innovative design, healthcare professionals, accessibility, direct-to-consumer, technology-driven, comfort, style.