Moment

Moment is a health-focused startup that operates in the wellness and beverage industry. The company offers a range of powdered drinks that are designed to enhance focus and improve sleep. These powders are made from cacao, adaptogens, and mushrooms, and are free from added sugars and artificial flavors. Moment's products are targeted towards health-conscious consumers who are looking for natural alternatives to enhance their wellbeing.

The company's business model is based on direct-to-consumer sales through their website, drinkmoment.com. Customers can purchase individual products or subscribe to regular deliveries. Subscriptions offer benefits such as 20% off every shipment, surprise gifts, and early access to limited editions. This model provides a steady stream of recurring revenue for the company.

Moment's products are made with ingredients like dragon fruit juice, organic apple cider vinegar, hibiscus, organic erythritol, black cherry essence, organic ceylon cinnamon, L-theanine (an adaptogen), ashwagandha (another adaptogen), luo han guo, stevia, and organic cardamom. The company emphasizes the use of adaptogens, which are natural substances considered to help the body adapt to stress and promote balance.

The company encourages customers to incorporate their products into a daily ritual for optimal results, as the effects of adaptogens build up over time. This strategy not only promotes regular use of their products, but also aligns with the growing consumer trend towards holistic and mindful living.

Keywords: Health and wellness, Beverage industry, Direct-to-consumer, Subscription model, Natural ingredients, Adaptogens, Stress relief, Mindful living, Recurring revenue, Holistic health.