More about Misfits Market
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Misfits Market operates in the online grocery delivery market, focusing on providing organic produce, high-quality meats, seafood, dairy products, and other sustainably sourced groceries. The company serves cost-conscious consumers who are looking for affordable, high-quality food options. Misfits Market's business model revolves around sourcing surplus and imperfect foods that are still fresh and nutritious, which allows them to offer products at prices up to 30% lower than traditional grocery stores. Revenue is generated through direct-to-consumer sales via their e-commerce platform, where customers can place orders for home delivery. The company emphasizes sustainability and reducing food waste, appealing to environmentally conscious consumers.

Keywords: organic produce, high-quality meats, seafood, dairy products, sustainably sourced, grocery delivery, cost-conscious consumers, surplus foods, food waste, e-commerce.

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Investments by Misfits Market

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Imperfect Foods
ACQUISITION by Misfits Market Sep 2022
The Rounds
ACQUISITION by Misfits Market May 2025