Mirthy

Mirthy (mirthy.co.uk) is a UK-based startup that specializes in providing a wide range of online events and activities aimed at fostering community and engagement among its members. The company primarily serves older adults, offering them opportunities to connect, learn, and share experiences from the comfort of their homes. Mirthy operates in the digital events and community-building market, which has seen significant growth, especially in the wake of the COVID-19 pandemic.

The business model of Mirthy revolves around offering a subscription-based service where members can access a variety of events, including talks, workshops, and social gatherings. These events cover diverse topics such as astronomy, book clubs, and personal development, catering to the varied interests of their clientele. By providing a structured schedule of events, Mirthy helps its members stay engaged and connected, which is particularly valuable for those who may feel isolated.

Mirthy generates revenue through membership fees and possibly through partnerships or sponsorships for specific events. The company’s focus on creating a sense of community and belonging is a key differentiator in the market, making it an attractive option for older adults looking to enrich their lives through continuous learning and social interaction.

In summary, Mirthy is a community-centric platform that offers a subscription-based service for older adults to participate in a wide array of online events, fostering connection and engagement. The company operates in the digital events and community-building market and makes money through membership fees and potential partnerships.

Keywords: online events, community, older adults, subscription service, digital engagement, workshops, social interaction, continuous learning, UK-based, member-focused.