Mediaprobe
Real-time, physiological and behavioral analytics media testing platform that improves media ROI by analyzing viewer’s physiological and behavioral responses to media content.
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 60 % | 1015 % | (43 %) | 161 % | 231 % | 72 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (883 %) | (560 %) | (13 %) | (90 %) | (16 %) | 6 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (980 %) | (807 %) | (42 %) | (152 %) | (43 %) | (15 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
MindProber operates in the consumer neuroscience sector, offering an automated platform that provides biometric and declarative data to measure and optimize media content impact. The company serves research agencies, brands, and sports organizations by supplying technology that captures biometric reactions such as galvanic skin responses, heart rate activity, and eye tracking from viewers in their homes. This data is collected through small, non-intrusive sensors and a mobile app, ensuring ecological validity. MindProber's business model revolves around providing these insights to clients, enabling them to test, follow, and forecast the impact of their media content in real-time and at scale. Revenue is generated through the sale of its technology and data analytics services, which help clients enhance their media strategies and predict audience engagement.
Keywords: consumer neuroscience, biometric data, media optimization, galvanic skin response, heart rate activity, eye tracking, ecological validity, real-time analytics, audience engagement, data visualization.