MCaffeine

MCaffeine

MCaffeine is India's First Caffeine Infuse Personal Care Brand It's an extension to the hyperactive lifestyle and individualistic identity.

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$31.5m

Valuation: $131m

Series C
Total Funding000k
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mCaffeine is a pioneering brand in the personal care industry, known for its unique caffeinated skincare products. The company targets a diverse clientele, emphasizing inclusivity by offering gender-neutral products. Operating primarily in the beauty and personal care market, mCaffeine's business model revolves around direct-to-consumer sales through its website and various e-commerce platforms. Revenue is generated through the sale of a wide range of skincare products, including face washes, body scrubs, and gift kits, often bundled with promotional discounts and special offers. The company leverages the benefits of caffeine in skincare, promoting its products as solutions for glowing skin, deep pore cleansing, and anti-pollution care. mCaffeine's marketing strategy focuses on the youthful, bold, and confident demographic, positioning its products as essential lifestyle choices. The company's headquarters are located in Mumbai, India, and it continues to expand its product line and market reach.

Keywords: caffeinated skincare, gender-neutral, direct-to-consumer, beauty, personal care, e-commerce, glowing skin, deep pore cleansing, anti-pollution, Mumbai

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