Maad

Maad.io is a tech-driven startup that operates in the Fast-Moving Consumer Goods (FMCG) industry, primarily in Senegal. The company offers a comprehensive platform that serves two main types of clients: informal retailers and FMCG brands.

For informal retailers, Maad.io acts as a one-stop shop where they can order a variety of products at competitive prices. The company ensures reliable delivery and minimal stockouts, thereby streamlining the supply chain for these retailers. Additionally, Maad.io provides working capital credit facilities, which can be a crucial lifeline for small businesses that often struggle with cash flow issues.

On the other hand, for FMCG brands, Maad.io offers a suite of data, software, and services that help them regain control of their distribution. The platform's tools assist these brands at every stage of the value chain, from operational planning to data analysis and decision-making. This enables FMCG brands to optimize their distribution strategies and reach more customers more effectively.

The business model of Maad.io revolves around providing these services to its clients for a fee. The company generates revenue through the sale of products to informal retailers and the provision of tech platform services to FMCG brands.

The Maad.io team, founded by three engineers with top-tier educational and professional backgrounds, brings extensive expertise in data collection, field team management, and strategic decision-making. This strong team is dedicated to ensuring the success of their clients' operations.

Keywords: Tech-Driven, FMCG Industry, Informal Retailers, One-Stop Shop, Reliable Delivery, Working Capital Credit Facilities, Data Analysis, Operational Planning, Decision-Making, Distribution Control.