Lifelong Online

Lifelong India Online is a direct-to-consumer (D2C) company specializing in the manufacturing and online retail of home appliances. Founded by Atul Raheja in 1985 and later expanded online by Bharat Kalia, the company leverages over 25 years of manufacturing expertise to offer a wide range of products designed to enrich the daily lives of Indian households. Lifelong India serves a diverse clientele, primarily targeting middle-class families across India who seek reliable and aesthetically pleasing home solutions. Operating in the competitive home appliance market, the company differentiates itself through its commitment to quality and innovative design. Lifelong India generates revenue through the direct sale of its products via its online platform, ensuring cost efficiency and direct customer engagement. The business model focuses on providing value through extended warranties and customer-centric services, enhancing customer loyalty and repeat purchases.

Keywords: home appliances, D2C, manufacturing, online retail, Indian market, quality design, middle-class families, customer-centric, extended warranties, innovative solutions.