Laybuy

Laybuy operates as a financial technology company specializing in 'buy now, pay later' (BNPL) services. The company provides a platform that allows consumers to purchase goods and services immediately and pay for them over six weekly interest-free installments. Laybuy serves both consumers and merchants, primarily targeting retail customers who seek flexible payment options and businesses looking to enhance their customer offering. The company operates in the e-commerce and retail markets, leveraging a business model that charges merchants a fee for each transaction processed through its platform. This fee is Laybuy's primary revenue stream. Laybuy's platform is fully integrated, offering comprehensive guides and documentation to assist merchants in integrating its APIs and other technological solutions. The service aims to solve common consumer issues related to immediate product access and financial flexibility, while also addressing merchant needs for improved customer satisfaction and sales conversion rates.

Keywords: BNPL, interest-free, installments, e-commerce, retail, payment platform, consumer finance, merchant integration, flexible payments, fintech.