Kitterly

Kitterly operates in the niche market of crafting supplies, specifically focusing on knitting and crochet kits. The company serves hobbyists and craft enthusiasts of all skill levels, from beginners to advanced crafters. Kitterly's business model revolves around curating and selling kits that include all necessary materials and instructions for specific projects. These kits are categorized by skill level and project type, making it easy for customers to find the right fit for their needs. The company partners with well-known brands like Madelinetosh, Hedgehog Fibres, and Blue Sky Fibers to offer high-quality materials. Kitterly generates revenue through direct sales on its website and through a subscription-based Kit Club, which delivers a new kit to members each month. This model not only provides a steady stream of income but also fosters customer loyalty and engagement.

Keywords: knitting, crochet, crafting kits, hobbyists, subscription service, premium brands, skill levels, curated projects, online retail, crafting supplies.