Key

Key Living operates in the real estate market, offering a unique co-ownership model that allows individuals to invest in home equity with a minimal initial investment, starting as low as 2.5% of the suite's value. This model is particularly appealing to millennials and first-time homebuyers who are looking to avoid the traditional mortgage route. The company primarily serves urban residents in Toronto, providing modern, well-appointed living spaces with amenities such as ensuite laundry, modern kitchens, and spacious balconies. Key Living generates revenue through a combination of initial equity investments and monthly payments from residents, which decrease as their equity share increases. This innovative approach not only makes homeownership more accessible but also offers a flexible and financially sustainable alternative to renting.

Keywords: co-ownership, home equity, affordable housing, urban living, Toronto, millennials, first-time buyers, modern amenities, flexible payments, real estate investment.