Kahoona
The leading privacy-first open web segmentation solution utilizing 1st party data value for optimal value.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | $4.5m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Kahoona, accessible at kahoona.io, is a pioneering company in the field of privacy-first web segmentation. The company specializes in leveraging 1st Party Data—information collected directly from users—to create detailed audience segments. This allows businesses to better understand and target their users while maintaining a strong commitment to privacy.
Kahoona serves a diverse range of clients, including e-commerce platforms, online publishers, and any business that relies on user data for marketing and personalization. The company operates in the digital marketing and data analytics market, which is increasingly focused on privacy and data protection.
The business model of Kahoona revolves around providing a customizable solution that integrates seamlessly with a company's existing strategy. By using advanced algorithms and artificial intelligence, Kahoona can classify users into detailed audience segments based on their behavior and demographics, such as age and gender. This segmentation is achieved through rich taxonomies and deep behavioral ranking systems, ensuring high accuracy even with limited user interaction.
Kahoona makes money by offering its segmentation solutions to businesses on a subscription or licensing basis. Companies pay for the ability to use Kahoona's technology to enhance their data-driven marketing efforts, improve user engagement, and ultimately increase their lifetime value (LTV).
The founding team of Kahoona brings extensive experience in big data, machine learning, e-commerce, and online publishing. This multidisciplinary expertise has enabled them to address one of the most significant challenges in the industry: effectively utilizing 1st Party Data while prioritizing user privacy.
In summary, Kahoona is a cutting-edge company that helps businesses maximize the value of their user data through advanced segmentation techniques, all while ensuring user privacy is maintained.
Keywords: privacy-first, web segmentation, 1st Party Data, audience segments, AI-driven, user behavior, data analytics, e-commerce, online publishing, user privacy.