Jumra

Jumra operates as a prominent distributor in the fast-moving consumer goods (FMCG) sector within Kenya, with a focus on the Nairobi CBD, Meru, and Embu regions. The company partners with both local Kenyan companies and multinational brands to provide a diverse range of certified products, ensuring quality through adherence to Kenya Bureau of Standards. Jumra's business model revolves around a robust distribution network and a dedicated sales team, enabling efficient market penetration and customer reach. The company serves a wide customer base, including wholesale and retail clients, as well as sub-distributors in more remote areas. By conducting regular market analysis and customer visits, Jumra identifies market gaps and customer preferences, allowing it to tailor its offerings effectively. Revenue is generated through the sale of a variety of goods, including stationery and grocery bags, to its extensive network of clients. The company's mission emphasizes holistic supply chain management and value chain building, aiming to seamlessly connect brand owners with retailers and expand brand footprints across targeted territories.

Keywords: FMCG, distribution, Kenya, Nairobi, Meru, Embu, sales force, supply chain, retail, wholesale